Digital Manager
Share this vacancyPosted on: Aug 10, 2023
Job Objective:
Lead a small team to implement a digital strategy that builds timely and meaningful engagement with key target audiences. Bring our story-to-life and create an intuitive customer journey across digital platforms to support our customer acquisition and retention to grow revenues across ticketing, hospitality, membership, sponsorships, auctions, merchandise and non-raceday events.
Primary Roles and Responsibilities:
● Lead the digital team to create an effective balance between creativity and production values with cost, time and purpose.
● Leverage content opportunities around racing, fashion, food, cultural, entertainment and corporate strands to support both brand positioning and commercial return while driving engagement with target audiences.
● Deliver aspirational content to elevate our events and products.
● Ensure a consistent tone-of-voice in Arabic and English by approving all digital output.
● Implement effective content management systems including archive and briefing process.
● Implement a robust analytical framework, putting data growth and customer insight at the heart of the business. Create an internal content hub to ensure that we maximise efficiencies of content.
● Evangelise digital activity across the company by working with key stakeholders across the organisation to support their business objectives.
● Delivery of an exceptional digital customer experience. Ensure streamlined and efficient customer journeys with any third-party systems e.g. ticketing and merchandising systems.
● Support integration of digital experience with CRM in order to create a more tailored personalised user experience and support direct marketing results.
● Focus on the diagnostics of the site to ensure strong SEO performance.
● Support the delivery of our digital advertising activity.
● Identify and implement digital solutions that provide a step-change in our ability to capture customer data.
● Establish a videography content archive.
Stay current with social media trends, tools and sports / entertainment rights’ holder activities.
Job Requirements:
● Degree in Marketing or any other relevant field
Professional Certification is a plus
· 7+ years’ relevant professional experience. Sports, entertainment, leisure or rights holder experience preferred.
· Strong production background
· Leadership experience preferred.
· Passion for storytelling and innovation but with analytical mindset, clear strategic thinking and planning.
· Experience of successful digital or content strategy implementation across a business.
· Able to work collaboratively in a team environment.